About DARKFIELD
Produced in Australia by Realscape Productions, DARKFIELD is a collection of four unique multi-sensory experiences, each staged within custom-built 40-foot shipping containers.
Enveloped in 360-degree binaural audio and sensory effects in complete darkness, the experience transports audiences to the heart of the narrative.
Contributions
Fostered close collaboration with the PR lead, on-site team, and external stakeholders, to ensure clear communication and a seamless launch from concept to completion.
Produced in Australia by Realscape Productions, DARKFIELD is a collection of four unique multi-sensory experiences, each staged within custom-built 40-foot shipping containers.
Enveloped in 360-degree binaural audio and sensory effects in complete darkness, the experience transports audiences to the heart of the narrative.
Contributions
Fostered close collaboration with the PR lead, on-site team, and external stakeholders, to ensure clear communication and a seamless launch from concept to completion.
Spearheaded social media, influencer, and e-mail marketing campaigns for Australian cities, contributed to the launch in the United States, and drove a sold-out Sydney season.
Influencer partnerships reached over
3,000,000 views
Social media follower growth of
3.00% monthly
In-season email campaigns with
10.27% CTOR
Maintained in-season engagement rate of
5.02%
3,000,000 views
Social media follower growth of
3.00% monthly
In-season email campaigns with
10.27% CTOR
Maintained in-season engagement rate of
5.02%
SOCIAL MEDIA CONTENT
VIDEOS & COPYWRITING
DARKFIELD
Sydney Opening Night
Sydney Opening Night
Background
Aiming to capture the buzz and excitement surrounding the opening night of DARKFIELD in Sydney, our target audience for this video is anyone susceptible to FOMO (Fear Of Missing Out), particularly Gen Z and Millenials. The key goals are to showcase the atmosphere and fuel intrigue that ultimately drive ticket sales before the limited-run season ends.
Caption
Sydney can't get enough of DARKFIELD - back with four thrilling mind-bending experiences. Book ahead - tickets are selling fast...
Involvement
Having flown in from Singapore, I planned and executed the content shoots capturing DARKFIELD Opening Night and Media Night.
These efforts fueled the creation of compelling video pieces driving ticket sales for the current and future seasons.
Aiming to capture the buzz and excitement surrounding the opening night of DARKFIELD in Sydney, our target audience for this video is anyone susceptible to FOMO (Fear Of Missing Out), particularly Gen Z and Millenials. The key goals are to showcase the atmosphere and fuel intrigue that ultimately drive ticket sales before the limited-run season ends.
Caption
Sydney can't get enough of DARKFIELD - back with four thrilling mind-bending experiences. Book ahead - tickets are selling fast...
Involvement
Having flown in from Singapore, I planned and executed the content shoots capturing DARKFIELD Opening Night and Media Night.
These efforts fueled the creation of compelling video pieces driving ticket sales for the current and future seasons.
DARKFIELD
Sydney Ending Soon
Sydney Ending Soon
Background
A captivating video concept was developed to support the limited-run DARKFIELD experience in Sydney. This concept formed the heart of a two-pronged social media campaign targeting Gen Z on TikTok, and Millennials/Gen X on Instagram/Facebook, aiming to generate ticket sales for DARKFIELD.
A captivating video concept was developed to support the limited-run DARKFIELD experience in Sydney. This concept formed the heart of a two-pronged social media campaign targeting Gen Z on TikTok, and Millennials/Gen X on Instagram/Facebook, aiming to generate ticket sales for DARKFIELD.
Caption
The DARKFIELD collection of experiences is at the forefront of theatre and technology, exploring anxiety while situating each audience member at the centre of a strange and intense narrative. "See" you there?
Results
Grew organic reach by over 300% and achieved an engagement rate of 2.3%.
The DARKFIELD collection of experiences is at the forefront of theatre and technology, exploring anxiety while situating each audience member at the centre of a strange and intense narrative. "See" you there?
Results
Grew organic reach by over 300% and achieved an engagement rate of 2.3%.
STATIC IMAGES / FEED PREVIEW
Excerpts from publications to foster positive brand association through social proofing and increased brand recognition by showcasing production interiors and exteriors.
Influencer partnerships
User-generated content generated buzz which translated to an increase in ticket sales. These collaboration efforts were proven successful with sold-out sessions throughout the Sydney season.
eMAIL MARKETING
Build stronger customer bonds with exclusive offers and information to drive website traffic and sales.
website management
Regular updates to the website to maintain the relevancy of information such as announcements, FAQs, articles featuring production reviews from publications, and e-mail sign-up forms to facilitate communication with visitors.
