About Future Cargo
Produced in Australia by Realscape Productions, Future Cargo is a groundbreaking outdoor performance by Frauke Requardt & David Rosenberg. This sci-fi dance phenomenon blends large-scale spectacle with surprising intimacy. Headphones transport audiences into a strange world unfolding inside a mysterious truck, creating a truly immersive experience under the stars.
Contributions
Led the digital marketing efforts for the premiere in Adelaide, Australia. I had to collaborate with partners and influencers to drive successful marketing campaigns and manage the presence of Future Cargo on social media platforms.
Produced in Australia by Realscape Productions, Future Cargo is a groundbreaking outdoor performance by Frauke Requardt & David Rosenberg. This sci-fi dance phenomenon blends large-scale spectacle with surprising intimacy. Headphones transport audiences into a strange world unfolding inside a mysterious truck, creating a truly immersive experience under the stars.
Contributions
Led the digital marketing efforts for the premiere in Adelaide, Australia. I had to collaborate with partners and influencers to drive successful marketing campaigns and manage the presence of Future Cargo on social media platforms.
Social media follower growth of
9.45%
Influencer collaboration potentially reaches over
600,000 audiences
SOCIAL MEDIA CONTENT
Instagram – TikTok – Facebook
From captions to content, I produced videos and striking static imagery to set the scene that builds anticipation for the season.
Instagram – TikTok – Facebook
From captions to content, I produced videos and striking static imagery to set the scene that builds anticipation for the season.
VIDEOS & COPYWRITING
Future Cargo
Cast and Crew Interview
Cast and Crew Interview
Background
What's a production without the audience getting to know the team behind a brilliant concept? This education campaign was planned to introduce the cast and crew to the potential audience via social media platforms. Particularly targeting Gen Zs and Millenials, the key goal is to drive curiosity and potential ticket sales.
Caption
Meet the cast and crew of Future Cargo. Hurry, the season ends on 17 March in @thegardenofud for @adlfringe.
Results
This campaign reached a healthy engagement rate of 2.9%.
What's a production without the audience getting to know the team behind a brilliant concept? This education campaign was planned to introduce the cast and crew to the potential audience via social media platforms. Particularly targeting Gen Zs and Millenials, the key goal is to drive curiosity and potential ticket sales.
Caption
Meet the cast and crew of Future Cargo. Hurry, the season ends on 17 March in @thegardenofud for @adlfringe.
Results
This campaign reached a healthy engagement rate of 2.9%.
Future Cargo
Alien's Point of View in The Gardens
Alien's Point of View in The Gardens
Background
A fun content piece aimed to showcase this out-of-the-world Future Cargo concept, aimed to fascinate and spark the curiosity of their existing social media followers.
Caption
Meanwhile in @thegardenofud… #futurecargo
Involvement
This content piece reached an engagement rate of 3.72%.
A fun content piece aimed to showcase this out-of-the-world Future Cargo concept, aimed to fascinate and spark the curiosity of their existing social media followers.
Caption
Meanwhile in @thegardenofud… #futurecargo
Involvement
This content piece reached an engagement rate of 3.72%.
Future Cargo
Voice of The People
Voice of The People
Background
To capture the buzz of Future Cargo and the raw reactions fuelling promotional and educational videos, I planned the survey questions and organised the filming of the interviews.
Caption
Catch #FutureCargo in @thegardenofud at @adlfringe for a hypnotic, introspective, and mesmerising experience.
Involvement
For the Australian premiere of the new production, Future Cargo, I ensured consistent brand messaging across all communications, including visuals. This contributed to building a strong brand association within the new market.
To capture the buzz of Future Cargo and the raw reactions fuelling promotional and educational videos, I planned the survey questions and organised the filming of the interviews.
Caption
Catch #FutureCargo in @thegardenofud at @adlfringe for a hypnotic, introspective, and mesmerising experience.
Involvement
For the Australian premiere of the new production, Future Cargo, I ensured consistent brand messaging across all communications, including visuals. This contributed to building a strong brand association within the new market.
STATIC IMAGES / FEED PREVIEW
Excerpts from publications to foster positive brand association through social proofing and increased brand recognition and association by keeping to the conveyor belt concept.
Excerpts from publications to foster positive brand association through social proofing and increased brand recognition and association by keeping to the conveyor belt concept.
INFLUENCER PARTNERSHIPS
User-generated content generated buzz which translated to an increase in ticket sales.
WEB MANAGEMENT
Regular updates to the website to maintain the relevancy of information such as announcements and FAQs.
