About Ghost Stories
Produced in Australia by Realscape Productions, GHOST STORIES is the hit stage production written by Andy Nyman and Jeremy Dyson. London's West End hit made its way to premiere in Melbourne, Australia starring Steve Rodgers, Jay Laga’aia, Darcy Brown, Nick Simpson-Deeks and Matt Heyward.
Produced in Australia by Realscape Productions, GHOST STORIES is the hit stage production written by Andy Nyman and Jeremy Dyson. London's West End hit made its way to premiere in Melbourne, Australia starring Steve Rodgers, Jay Laga’aia, Darcy Brown, Nick Simpson-Deeks and Matt Heyward.
Contributions
Cross-collaborated with public relations lead, producers and third-party stakeholders to execute a seamless start-to-end process.
In charge of the social media, influencer, and e-mail marketing campaigns for the premiere in Australia, from planning to execution.
Cross-collaborated with public relations lead, producers and third-party stakeholders to execute a seamless start-to-end process.
In charge of the social media, influencer, and e-mail marketing campaigns for the premiere in Australia, from planning to execution.
Social media follower growth of
7.50% monthly
7.50% monthly
SOCIAL MEDIA CONTENT
VIDEOS & COPYWRITING
Ghost Stories
Melbourne Opening Night
Melbourne Opening Night
Background
The immaculate vibes on the Ghost Stories Opening Night were captured, reflecting the success and hype around the production. The target audiences for this video are Gen Zs and Millenials, especially those susceptible to FOMO. The key goal is to drive ticket sales and boost awareness and authenticity of the production.
The immaculate vibes on the Ghost Stories Opening Night were captured, reflecting the success and hype around the production. The target audiences for this video are Gen Zs and Millenials, especially those susceptible to FOMO. The key goal is to drive ticket sales and boost awareness and authenticity of the production.
Caption
“Electrified. Terrified.” ... “Unending Nightmare.” The Athenaeum has been filled with shrieks of fear and laughter by the exhilarating 90-minute theatre production, Ghost Stories. Are you brave enough to book?
“Electrified. Terrified.” ... “Unending Nightmare.” The Athenaeum has been filled with shrieks of fear and laughter by the exhilarating 90-minute theatre production, Ghost Stories. Are you brave enough to book?
Results (with paid advertising)
Reached over 520% of existing followers and achieved an engagement rate of 16.39%.
Reached over 520% of existing followers and achieved an engagement rate of 16.39%.
Ghost Stories
Vox Pops
Vox Pops
Background
Leveraging the immediacy of live theatre, we conducted on-camera Vox Pop interviews during the first two weeks of the performance. These candid audience interviews provided valuable insights into customer sentiment, which were then used for promotional and educational videos.
Leveraging the immediacy of live theatre, we conducted on-camera Vox Pop interviews during the first two weeks of the performance. These candid audience interviews provided valuable insights into customer sentiment, which were then used for promotional and educational videos.
Caption
Join the rave about #GhostStoriesAU. We heard our Melbourne audiences express the emotional roller coaster ride they had been on. ARE YOU BRAVE ENOUGH TO BOOK?
Join the rave about #GhostStoriesAU. We heard our Melbourne audiences express the emotional roller coaster ride they had been on. ARE YOU BRAVE ENOUGH TO BOOK?
Results (with paid advertising)
Reached over 746% of existing followers and achieved an engagement rate of 61.20%. The success of social media campaigns is reflected by the increase in ticket sales, leading to sold-out performances towards the end of the season.
Reached over 746% of existing followers and achieved an engagement rate of 61.20%. The success of social media campaigns is reflected by the increase in ticket sales, leading to sold-out performances towards the end of the season.
STATIC IMAGE / FEED PREVIEW
Excerpts from publications featuring Ghost Stories to foster positive brand association through social proofing and boost brand recognition with performance imagery.
WEBSITE MANAGEMENT
Regular updates to the website to maintain the relevancy of information such as announcements, FAQs, articles featuring production reviews from publications, and e-mail sign-up forms to facilitate communication with visitors.
E-MAIL MARKETING
Build stronger customer bonds with exclusive offers and information to drive website traffic and sales.
Behind-the-scenes tomfoolery from the launch shoot. Plus, a pic with the legendary Jay Laga’aia in #GhostStories!
