About Kaleidoscope
This experience shatters expectations and offers a unique environment for the bold and curious to explore, reflect, and imagine. A mesmerising symphony of light and sound is staged in a breathtaking mirror maze. Critically acclaimed at Adelaide Fringe 2023, Melbourne Rising Festival, and Brisbane Festival 2022.
Contributions
I led all social media and influencer marketing campaigns for Australian cities, fostering close collaboration with the client, on-site team, and external stakeholders to ensure clear communication and smooth execution.
This experience shatters expectations and offers a unique environment for the bold and curious to explore, reflect, and imagine. A mesmerising symphony of light and sound is staged in a breathtaking mirror maze. Critically acclaimed at Adelaide Fringe 2023, Melbourne Rising Festival, and Brisbane Festival 2022.
Contributions
I led all social media and influencer marketing campaigns for Australian cities, fostering close collaboration with the client, on-site team, and external stakeholders to ensure clear communication and smooth execution.
Successfully planned and executed video shoots from a remote role, delivering high-quality content that fueled engaging social media campaigns with a 2% increase in engagement rate.
Influencer partnerships reached over
2,000,000 views
Average engagement rate at
5.97%
2,000,000 views
Average engagement rate at
5.97%
VIDEOS & COPYWRITING
Kaleidoscope
Voice of the people
Voice of the people
Background
Despite working remotely, I planned and organised the content shoots capturing talents and audiences experiencing Kaleidoscope. These efforts fueled this awareness campaign to drive ticket sales for the current and future seasons.
Caption
KALEIDOSCOPE: The voices of those enchanted by the mesmerising tapestry of reflections.
Results (with paid advertising)
This campaign reached over 240 times of existing followers on social media with a 6.3% engagement rate.
Despite working remotely, I planned and organised the content shoots capturing talents and audiences experiencing Kaleidoscope. These efforts fueled this awareness campaign to drive ticket sales for the current and future seasons.
Caption
KALEIDOSCOPE: The voices of those enchanted by the mesmerising tapestry of reflections.
Results (with paid advertising)
This campaign reached over 240 times of existing followers on social media with a 6.3% engagement rate.
Kaleidoscope
Your Experience
Your Experience
Background
One of the planned shoots for Kaleidoscope was to capture the essence of the experience by interviewing attendees. I planned the survey questions, organised the filming of the interviews, and edited the video together for social media posts.
One of the planned shoots for Kaleidoscope was to capture the essence of the experience by interviewing attendees. I planned the survey questions, organised the filming of the interviews, and edited the video together for social media posts.
Caption
Enter KALEIDOSCOPE – a vortex to serenity.
Results (with paid advertising)
This campaign reached eight times over their existing followers with a 3.3% engagement rate.
Enter KALEIDOSCOPE – a vortex to serenity.
Results (with paid advertising)
This campaign reached eight times over their existing followers with a 3.3% engagement rate.
STATIC IMAGES / FEED PREVIEW
Excerpts from publications to foster positive brand association through social proofing and increased brand recognition by showcasing production interiors and exteriors.
Excerpts from publications to foster positive brand association through social proofing and increased brand recognition by showcasing production interiors and exteriors.
INFLUENCER PARTNERSHIPS
User-generated content generated buzz which translated to an increase in ticket sales.
WEB MANAGEMENT
Regular updates to the website to maintain the relevancy of information such as announcements and FAQs.
